STERLING & KEN
Two Dudes Who Know How to Have Fun!
Ken and Sterling met 15 years ago while working at Red Robin. As a manager, Ken found himself singing the birthday song what felt like a hundred times a day (he still has nightmares about it, by the way). But somewhere between the clapping and the awkward "cha cha cha," he noticed something: birthdays bring people through the door.
Curious about just how many people, Ken decided to track every birthday visit during his lunch and dinner shifts. Over the course of a year, he discovered he was singing the song an average of six times a day. But here's the real insight: each birthday person brought an average of four people to the restaurant. That meant they were giving away one meal but gaining three paying customers.
Ken and Sterling met 15 years ago while working at Red Robin. As a manager, Ken found himself singing the birthday song what felt like a hundred times a day (he still has nightmares about it, by the way). But somewhere between the clapping and the awkward "cha cha cha," he noticed something: birthdays bring people through the door.
Curious about just how many people, Ken decided to track every birthday visit during his lunch and dinner shifts. Over the course of a year, he discovered he was singing the song an average of six times a day. But here's the real insight: each birthday person brought an average of four people to the restaurant. That meant they were giving away one meal but gaining three paying customers.
The trick? Getting the birthday person in the door. Once they're there, you treat them like royalty - and that's exactly what we did. The results? Our location led the entire country in comment cards. No big deal.
Ken saw an opportunity to turn those birthday celebrations into something bigger - a way to genuinely connect businesses with customers while making someone's special day even better. And here's the kicker: those free birthday meals? They weren't just making customers happy. They were driving profits and even helping with staff retention at the restaurant.
Fast forward 15 years, and Boise Birthday Club was born. We've adopted that same mentality but made it even easier - bringing all the best birthday offerings in the Treasure Valley into one place. No more hunting down deals or juggling a dozen apps. Just pure birthday magic, all in one spot.
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